Receive occasional updates on our journey to 1 billion trees.
You're already making a positive impact! You get your own virtual forest as part of our pledge where we plant and protect trees on your behalf.
Head to your client area to watch it grow as we head towards our target.
The climate crisis is the greatest threat we have ever known. Dangerous climate ‘tipping points’ have already been reached and there isn’t a place on Earth that won’t be affected. Humans have been - and continue to be - the driving force behind the climate emergency.
Total environmental and ecological collapse is absolutely avoidable if we all work together. We can’t rely solely on governments and world leaders to take the required action. We need every individual and company to step up and work together.
Our 1 Billion Tree Pledge is a bold initiative to conserve, restore or grow 1 billion trees worldwide by 2030. It’s a big goal from a small company that we hope will inspire others to aim high. Only with a monumental and coordinated effort can humanity hope to stave off the worst of futures.
The more we work together, the more impact we’ll have. Use the connective power of social media to spread the word about our efforts, and together we will make a difference. Click the buttons below to get people talking about trees!
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Learn all about the details of the campaign by reading our FAQs
We are privileged to be supported by the following organisations, who will be helping to turn our 1 billion trees mission into a reality.
Veritree leverages blockchain technology to create the world’s only verification tool built exclusively for global restoration projects.
1t.org is a World Economic Forum initiative to empower the global community to conserve, restore and grow one trillion trees by 2030.
MTP are a group of individuals and businesses committed to planting over 1 million trees each in response to the Climate Emergency. #RiseUpDrawDown
The trees will be conserved, protected and planted in multiple locations around the world, including Canada, Indonesia, Kenya, Madagascar, Mexico, Nepal, Peru, Tanzania, United Kingdom (UK) and United States of America (USA). Our initial commitment of 10 trees per active client will see 370,920 mangrove trees planted in Kenya in partnership with Eden Reforestation.
We intend to grow the right type of trees in the right areas using local knowledge and people. By partnering with veritree we will be able to verify over time that our efforts are providing a long-term benefit.
That’s a great question. The answer is yes - there’s certainly enough available land for tree planting on a massive scale. Scientists estimate that at least 1 trillion trees could be planted without impacting land needed for agriculture and urban areas.
It’s vital that the right trees are planted in the right places, but there’s still enough available appropriate land in the world for global-scale reforestation and afforestation.
As part of the global 1t.org Trillion Tree initiative, we will achieve our 1 billion tree target through three principle activities, in the following order of priority; conserving existing forests, restoring degraded forests and growing new forests. We’ve partnered with veritree, the world’s only verification tool built exclusively for global restoration projects. This will make absolutely sure we’re reforesting in the right places to balance positive impact with natural biodiversity.
As for reaching the actual number of 1 billion, that’s where our clients come into it! We are going to use a "Tree Dividends" model, whereby we plant or protect a certain number of trees on behalf of all active Krystal clients (at no extra cost to them). For example, to celebrate our 1 Billion Tree Pledge, we have made an initial Tree Dividend of 10 trees per client. This equates to an initial purchase of 370,920 trees. We will continue to do this over the next 8+ years leading up to 2030, hopefully increasing the amount year on year.
Customers can head to their client area to see their very own virtual forest, which will grow as we head towards our target. Krystal clients will be able to quickly visualise the positive impact they’re having as a result of their patronage. The number of trees we plant or protect on behalf of clients will increase over time and in the future we hope to be able to include trees conserved too, as well as allow clients to add to their own forests directly.
We encourage you to join the fight by taking individual responsibility in the areas where you can make an impact. On a smaller scale there's reduce, reuse, recycle, using green technology such as heat pumps, solar, batteries and EVs, as well as switching to a 100% renewable energy provider such as Ecotricity.
As a business you could make your workforce climate positive with Ecologi (or pay for a personal account). You could also join the Million Tree Pledge (which has with it the need to get others signed up too). Or if it's an option, even join us as part of the 1t.org Trillion Tree movement or similar international projects.
We're in a lucky position where we can think big, but small differences, particularly when made by lots of people, can also create genuine positive change. 1 billion trees seems like a lot, but we all have the power to make a difference.
If you want to help us achieve our goal of 1 billion trees by 2030, then we’d love it if you would refer us more clients - each one that uses Krystal services means more trees!
The more we work together, the more impact we’ll have. Use the connective power of social media to spread the word about our efforts, and together we will make a difference. Click the buttons below to get people talking about trees!