Having achieved this, many companies would then feel justified in putting their feet up, content that they’ve “done their bit” to advertise greenness, and continue with business as usual.
In our eyes, achieving carbon neutrality of our electrical energy usage isn’t the end goal, it’s the barest minimum first step. The planet is fast-approaching a global disaster, and merely being able to say that as a business we’re not actively making that process worse is wholly inadequate.
That is why we’re always looking for new initiatives to contribute to both lowering carbon emissions and actively work to improve the environment beyond simply negating our business footprint.
1t.org is a World Economic Forum initiative to accelerate nature-based solutions and was set up to support the UN Decade on Ecosystem Restoration 2021-2030. Its goal is to bring a community of individuals and businesses together to conserve, restore and grow 1 trillion trees by 2030.
This aligns perfectly with Krystal’s mission to “leave the world a better place than we found it” and as a result we have pledged to protect or plant 1 billion trees by 2030 (that’s 1,000,000,000!). An ambitious target, but when it comes to our planet, it’s a case of “Go big...or NO home”!
Given that Krystal couldn’t do this without the support of our clients we thought it only appropriate that we share the positive impact their patronage is having on the planet. That’s why you’ll find your own virtual carbon-cancelling forest in your client area. Each tree on your island represents one in the real world and your forest will grow over time!
To make sure we plant the right trees in the right places for maximum positive impact while protecting natural biodiversity, we’ve partnered with veritree, the world’s only verification tool built exclusively for global restoration projects.
Head to our dedicated Billion Tree Pledge page to learn all about our commitment and track our progress.
We use Ecotricity for our power, the first company in the UK to offer true 100% renewable energy.
All power consumed at our datacentre facilities uses 100% renewable energy and all centres have achieved a PUE (Power Usage Effectiveness) rating of at least 1.2.
We work with key partners including Trees for Life, Ecologi and 1t.org to create a path to a cleaner future. We balance profit with purpose and are B Corp pending.
Our staff are encouraged to be green and we assist where possible; we also hope our clients adopt a 'greener approach' to technology in the future.
We’re working with 1t.org to protect and replant the world’s forests.
1t.org is a World Economic Forum initiatve to accelerate nature-based solutions in support of the UN Decade on Ecosystem Restoration (2021-2030).
It aims to mobilise, connect and empower the global reforestation community to conserve, restore and grow one trillion trees by 2030.
In October 2021 we pledged to protect and plant one billion (1,000,000,000!) trees by 2030 as part of the 1t.org movement.
Veritree provides businesses and non-governmental organisations with tools and technology designed specifically for large-scale reforestation.
A key partner in our own Billion Tree Pledge, veritree digitises all our tree planting and provides us with an inventory & order management platform.
This helps us make sure we’re planting the right trees in the right places to protect and enhance natural biodiversity, while doing the most good possible for the planet.
We work with Ecologi to fund Gold Standard sustainability projects and the planting of carbon-cancelling trees all over the world. To kick off our partnership with Ecologi in style we planted 1,000,000 trees in our very own Ecologi grove...and we plan to plant many many more.
We’re proud to be making regular direct donations to Trees for Life, a charity based in Scotland that’s working to rewild the Highlands with natural forests and so far we have planted 19,120 trees in our grove.
Rather than simply planting rows and rows of uniform carbon-capturing but otherwise ecologically destructive trees, Trees for Life is a long-term effort to restore and extend natural forest habitats providing both a carbon sink and a healthy wildlife ecosystem.
We’re also proud to be founding members of the Million Tree Pledge. The Million Tree Pledge is a collaborative initiative bringing together businesses and individuals to make a bold, two-part commitment:
Our aim is to have 1000 pledgers (1 billion trees pledged) by the end of 2021, with the goal of getting to the tens of thousands of pledgers in the next few years.
As a member of the SME Climate Hub, we’ve made an internationally recognised climate commitment as part of the United Nations Race to Zero campaign to halve our emissions before 2030 and achieve net zero emissions before 2050.
The SME Climate Hub also provides access to best-in-class tools and resources to help develop our climate strategy, measure and reduce our emissions and the emissions in our value chain, and learn about complementary carbon offset projects.
Take the first step
There has never been a better time to consider switching your own energy usage to a 100% green supplier! Real momentum is building in renewable energy generation and the cost of 100% renewable tariffs is now often cheaper than standard tariffs provided by the Big 6!
Make the switch
If you want to join us in becoming green and you're interested in making the switch to a renewable energy supplier for your home or business, you can get a quote from Ecotricity via the button below.
We plant trees!
When you join Ecotricity they'll pay us a one-time £30 referral fee for all signups (per fuel, so if you sign up to gas and electricity then we get £60). We do not keep any of this money. 100% of all referral payments we receive are donated (in addition to our own donations) to Trees for Life. Every referral payment we receive directly funds the planting of 5 trees. That's enough to sequester approximately 1.25 tons of carbon from the atmosphere!
All Krystal client websites are powered by 100% renewable energy. Just by choosing Krystal as your hosting provider, you’re helping reduce your organisation’s overall carbon footprint.
This is something to be proud of, so why not show your visitors your website’s green credentials with your very own Krystal Green Hosting Badge? It’s free to use and gives a clear signal that you’re doing your bit to help the environment.
Display it on your website today to differentiate yourself from the competition and help raise awareness of how we can all make a difference in the fight against climate change.
Just right click on the badge below (png) and ‘save image’, or use the embed code provided.
Or you can download an SVG version here.
<a href="https://krystal.uk" title="Green Web Hosting" target="_blank"> <img src="https://cdn.krystal.uk/assets/images/krystal-green-badge-renewable.png" alt="Green Web Hosting by Krystal"> </a>
Every person in our organisation has their future carbon footprint offset – simply because they work at Krystal. This not only includes time at work and any business travel, but also any carbon footprint they’ll produce outside of work too.
To achieve this, we’ve enrolled all 50+ of our remote-working staff in monthly climate positive subscriptions with Ecologi, a Bristol, UK-based climate organisation. Each month that subscription plants 12 trees and offsets 1 tonne of CO2 per employee. We’ve also elected to plant an additional tree in the UK per member of staff each month...just because.