What's new for 2022: Krystal Bonds, "Koru" and turning twenty!
By Simon B in Business, New Features, News
27th January 2022 • 3 minute read
This year promises to be our most exciting yet. Here’s why.
We believe that the way we do business is better than our competitors, but to match their deep pockets and keep innovating in the UK we need to raise capital.
Don’t worry - we’re not selling the company. We want our clients and partners to join us on our journey, but without compromising on our independence or our ethics. So instead of offering equity we’re thinking about offering interest-bearing “Krystal Bonds” with priority given to existing clients.
This is a great way for us to raise money that we can use to hire additional staff in our marketing and software development teams.
It will also help us buy hardware to fuel Katapult’s growth (which has the added benefit of saving on expensive equipment financing).
We've sent out a survey to all our clients to get their input and help shape the offer (Krystal clients - check your inboxes from Thursday 27th PM for an email titled ‘Krystal Bonds, "Koru" and turning twenty! ’)
If you're a Krystal client and have further questions, either pop on to the Krystal Discord Community, reply to your email or use our Live Chat. Not a Krystal client and have questions? Leave a comment below or get in touch via Live chat.
Introducing “Koru”, a new hosting experience
cPanel was acquired by WebPros (who also own Plesk) in 2018. In just over 3 years they’ve jacked up prices 3 times (which we’ve absorbed on behalf of web hosting clients) and at the same time very few meaningful features have been released.
We haven’t particularly enjoyed being at the whim of an international monopoly, facing increasing costs for a stagnant service. Nor has the rest of the industry. We’re quietly confident that our own development team that built DeployHQ, Onyx, Katapult, Dial 9 and Sirportly can provide a fresh outlook to what has become a rather dated and stale experience.
So, we have decided to build our own hosting experience from the ground up, “Koru”, which promises to be a game changer for Krystal clients and perhaps in time the wider hosting market. Here’s an early teaser from the Labs team:
Just so you know: we intend to run cPanel as an option alongside Koru for as long as it’s viable, and you will be able to choose which control panel and experience you want for each of your sites. (We’re not forcing users over to Koru - we just need a predictable alternative whose quality we can control if cPanel continues to stagnate.)
We’ll be recruiting for beta testing later in the year. In the meantime, Krystal clients can get the inside scoop and have input on all Koru developments (and other Krystal services) by joining our community.
The big 2-0!
Incredibly, September 2022 also marks two decades since I founded Krystal! We’re planning something BIG for this one, (Covid permitting) and all Krystal clients are invited! :) We’re not revealing too much at this point, but let’s just say it might be prudent to start ironing our Lederhosen!*
It might sound odd to say after nearly two decades but it really feels like we’re just getting started. Krystal is improving at a phenomenal rate, and we couldn’t do it without your patronage. So from the bottom of my heart, thank you.
As always, please get in touch if you'd like to talk.
Thank you for reading,
Simon Blackler - Founder & CEO (LinkedIn)
* This was a test! If you own Lederhosen you know not to iron them!
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About the author
In 2002, frustrated by poor service and bad business practices, I created Krystal to provide an “Honest, Reliable & Personal” alternative to the large faceless hosting corporations. We’re in business because we’re passionate about technology & solving problems.